---
title: "Gregory Potemkin, Founder & CEO | Lemon AI"
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# Gregory Potemkin

Author

Founder & CEO of Lemon AI. Gregory works on the systems that join mobile advertising data to creative decisions and forecast cohort value before revenue fully matures. 

[LinkedIn profile →](https://www.linkedin.com/in/gregory-potemkin/)

![Gregory Potemkin, Founder and CEO of Lemon AI](https://lemon-ai.com/images/join-us/gregory.png) 

## Work at Lemon AI

Gregory’s work spans product engineering, data science, machine learning, and mobile growth measurement. His technical writing focuses on the boundary between a source fact, a reconciled metric, a reconstructed creative outcome, and a model prediction. 

Lemon AI’s cohort-prediction work is connected to its patented per-user forecasting approach. Gregory also works on Creative Intelligence: a system for comparing ad assets against installs, purchases, revenue, ROAS, and observable creative attributes. 

## Articles

- [How to QA AI Creative Tags Before Performance Analysis](https://lemon-ai.com/resources/ai-creative-tagging-qa)
- [Creative Attribute Analysis: Which Findings Are Real](https://lemon-ai.com/resources/creative-attribute-analysis)
- [Mobile App Creative Analytics: A Decision Guide](https://lemon-ai.com/resources/mobile-app-creative-analytics)
- [Cohort Revenue Forecasting for Mobile Apps](https://lemon-ai.com/resources/cohort-revenue-forecasting)
- [How to Set a D7 ROAS Target From Mature Cohorts](https://lemon-ai.com/resources/d7-roas-target)
- [What Waiting From D7 to D30 Actually Buys](https://lemon-ai.com/resources/d7-vs-d30-roas-decision)
- [When Ad Revenue, IAP, and Subscription LTV Become Final](https://lemon-ai.com/resources/ltv-forecasting-by-revenue-model)
- [How to Audit a Mobile App Cohort Forecast Backtest](https://lemon-ai.com/resources/mobile-app-cohort-forecast-backtest)
- [AppLovin Creative Reporting: From Assets to ROAS](https://lemon-ai.com/resources/applovin-creative-reporting)
- [Grouping Creatives by Concept Does Not Fix the Ranking](https://lemon-ai.com/resources/concept-level-creative-analysis)
- [How Much Spend a Creative Test Needs Before the Winner Holds](https://lemon-ai.com/resources/creative-test-spend-threshold)
- [Creative-Level ROAS on iOS: What Apple Actually Returns](https://lemon-ai.com/resources/ios-creative-level-measurement)
- [A Read-Only MCP Workflow for Creative Performance Analysis](https://lemon-ai.com/resources/mcp-creative-performance-workflow)
- [Mobile Attribution Windows: Click, View, Cohort, Postback](https://lemon-ai.com/resources/ad-network-attribution-windows)
- [AppLovin Creative Testing When the Engine Allocates Budget](https://lemon-ai.com/resources/applovin-axon-creative-testing)
- [How to Audit Asset-Level Creative ROAS Before You Scale](https://lemon-ai.com/resources/asset-level-creative-roas)
- [How to Measure Creative Fatigue from Performance Data](https://lemon-ai.com/resources/creative-fatigue-measurement)
- [Creative Fatigue Analysis for Mobile UA Teams](https://lemon-ai.com/resources/creative-fatigue-analysis)
- [Marketing Analytics API and MCP Automation](https://lemon-ai.com/resources/marketing-analytics-api-mcp)
- [Lemon AI Measurement and Forecasting Methodology](https://lemon-ai.com/methodology)

Expertise

- Creative intelligence
- Mobile growth analytics
- Machine learning
- Cohort revenue forecasting
- Marketing data systems

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