--- title: "Creative Analytics for Mobile App Advertising | Lemon AI" description: "Compare asset-level spend, installs, purchases, revenue, ROAS, and fatigue across AppLovin, Meta, Google, Unity, TikTok, and other ad networks." canonical: "https://lemon-ai.com/creative-analytics" markdown_url: "https://lemon-ai.com/creative-analytics.md" language: "en" image: "https://lemon-ai.com/og/creative-analytics.png" image_alt: "A ranked creative-performance table with a highlighted winning asset." schema_types: ["BreadcrumbList","Organization","WebApplication","WebPage","WebSite"] --- # Creative Analytics [LEMON AI](https://lemon-ai.com/)/PRODUCT Cross-network asset performance See the spend, installs, purchases, revenue, and ROAS behind every image, video, and text asset across your ad networks. Find the creatives to scale, refresh, or stop. [Book a demo ](https://calendly.com/robert-lemon-ai)[Start free →](https://app.lemon-ai.com/signup) CREATIVE ANALYTICS / ASSET PERFORMANCE**DATA 2H AGO** NetworkAllAppLovinMetaUnityGoogle5 visible rows | Asset | Network | Spend | Installs | Purchases | Revenue | ROAS D7 | 7-day trend | | ------------------------------------------------------------------------------------------------ | -------- | ------- | -------- | --------- | ------- | ------- | ----------- | | **match\_cascade\_v7.mp4** | AppLovin | $12,480 | 3,204 | 311 | $18,912 | 152% | | | **rescue\_choice\_v4.mp4** | AppLovin | $9,115 | 1,883 | 142 | $8,617 | 95% | | | **merge\_reward\_v3.mp4** | Meta | $7,930 | 1,877 | 203 | $11,340 | 143% | | | **playable\_tutorial\_v2** | Unity | $5,268 | 1,405 | 96 | $6,020 | 114% | | | **boss\_gameplay\_30s.mp4** | Google | $4,411 | 1,102 | 87 | $4,873 | 110% | | _123_ estimated in Lemon AI_123_ from the network Every supported metric ## From first impression to attributed return Choose the raw totals, efficiency rates, and outcome windows that match the decision. Every calculated metric uses the same filtered asset-level delivery underneath it. | Metric families | Outcome windows | Possible metric + window columns | | --------------- | --------------- | -------------------------------- | | 12 | 11 | 42 | ### Delivery The raw volume and money attached to each creative. | Metric | Meaning | Calculation / source | | ------------------- | --------------------------------------------------------------------- | ----------------------------------- | | IMP **Impressions** | How many times the asset was served by the ad network. | Network-reported count | | CLK **Clicks** | How many clicks or taps the asset generated. | Network-reported count | | COST **Cost** | Ad spend attributed to the asset for the selected period and filters. | Network-reported spend | | INS **Installs** | Attributed app installs connected to the asset. | Network-reported or Lemon-estimated | ### Efficiency Rates and unit costs calculated from delivery. | Metric | Meaning | Calculation / source | | --------------------------------------- | ---------------------------------------------------------- | ------------------------------ | | CTR **Click-through rate** | The share of impressions that became clicks. | Clicks ÷ impressions × 100 | | CPC **Cost per click** | Average spend required to generate one click. | Cost ÷ clicks | | CPI **Cost per install** | Average spend required to generate one attributed install. | Cost ÷ installs | | CR **Click-to-install conversion rate** | The share of clicks that became attributed installs. | Installs ÷ clicks × 100 | | IPM **Installs per mille** | Attributed installs generated for every 1,000 impressions. | Installs × 1,000 ÷ impressions | ### Outcomes Downstream results, each tied to an explicit attribution window. | Metric | Meaning | Calculation / source | | --------------------------- | --------------------------------------------------------------------------------------------------- | -------------------------------------- | | CV **Conversions** | Attributed conversion events, such as purchases, reported for the selected window. | Provider-window count | | VALUE **Conversion value** | The monetary value of those conversions—revenue when the configured event value represents revenue. | Provider-window value | | ROAS **Return on ad spend** | Conversion value returned for each unit of spend in the same outcome window. | Conversion value ÷ window-matched cost | Outcome window map ## Every outcome keeps its attribution window Conversions, conversion value, and ROAS expand into the windows available for the connected networks. Availability is account-specific. If a network does not provide a metric or window, Lemon shows N/A instead of zero. ### AppLovin · Unity Ads · Kayzen **Install cohort** - D0 - D1 - D3 - D7 Counts value accumulated after install. Kayzen does not expose conversion counts. ### Meta Ads **Click attribution** - 1 day - 7 days - 28 days Counts outcomes attributed to a click within the named lookback window. ### Google Ads **Conversion lag** - <1 day - <2 days - <4 days - <8 days Allocates ad-level outcomes across the matching assets without changing the ad total. Daily workflow ## Start with the money at stake, then open the row Sort, compare, chart, group, and export without rebuilding the same report in a spreadsheet. ### Filter the exact decision Choose app, network account, campaign, ad group, ad, country, platform, date range, asset type, or creative attribute. ### Benchmark against your own winners Sort by the metric that matters and compare each row with the average of your top-performing creatives. ### Open the trend behind the total Add charts by day, week, month, or platform; group results by week or month; then export the selected hierarchy. AppLovin asset outcomes ## Get the AppLovin numbers its asset report leaves out AppLovin gives you impressions, clicks, and cost by asset. Lemon adds estimated installs, purchases, revenue, CPI, and ROAS for the same creative. **Demo data · ugc\_hook\_reveal\_v3.mp4** | Metric | AppLovin reports | Lemon AI | | ------------------ | ---------------- | ---------------------------------------------- | | Impressions | 1,284,502 | 1,284,502 | | Clicks | 41,920 | 41,920 | | Cost | $12,480 | $12,480 | | Installs | Not reported | 3,204 · estimated | | Purchases | Not reported | 311 · estimated | | Revenue | Not reported | $18,912 · estimated | | ROAS by cohort day | Not reported | D0 31% · D1 54% · D3 98% · D7 152% · estimated | **Asset spend matches AppLovin. Outcomes are estimated in Lemon AI.** **Compare assets side by side.** When one ad contains several assets, Lemon estimates each one independently. Use the results to rank creatives rather than adding the estimates together. AppLovin decides how much each asset spends, so the spend column ranks what the engine backed, not what earned. See [creative testing on AppLovin](https://lemon-ai.com/resources/applovin-axon-creative-testing). ### Start with AppLovin delivery Lemon reads asset-level impressions, clicks, and cost with the campaign, ad, country, platform, and date attached. ### Connect the outcomes AppLovin outcome reporting supplies the matching D0, D1, D3, and D7 conversion and revenue rates. ### See what each asset earned Lemon turns those rates into estimated installs, purchases, revenue, CPI, and ROAS for every asset. Provider coverage ## Compare networks without mixing unlike windows Lemon shows each network's native attribution window, so a D7 result never gets quietly compared with a 28-day click result as if they meant the same thing. | Network | Installs | Purchases | Revenue | Cohort basis | | ---------------- | ------------------------------- | ------------------------------- | ------------------------------- | ---------------------- | | AppLovin | Lemon (estimated in Lemon AI) | Lemon (estimated in Lemon AI) | Lemon (estimated in Lemon AI) | D0 to D7 post-install | | Unity Ads | reported | reported | reported | D0 to D7 when returned | | Kayzen | N/A, not exposed by the network | N/A, not exposed by the network | reported | D0 to D7 value only | | Meta | reported | reported | reported | 1/7/28d click | | Google Ads | allocated | allocated | allocated | <1/2/4/8d lag | | TikTok | N/A, not exposed by the network | N/A, not exposed by the network | N/A, not exposed by the network | delivery only | | Mintegral | N/A, not exposed by the network | N/A, not exposed by the network | N/A, not exposed by the network | delivery only | | Apple Search Ads | N/A, not exposed by the network | N/A, not exposed by the network | N/A, not exposed by the network | delivery only | N/A means the network does not provide it. Lemon outcomes are estimates. Allocated means Google totals matched to each asset. **Google outcomes stay tied to the ad total.** When Google reports conversions at ad level, Lemon distributes them across the matching assets without changing the total. Targets · alerts · API · MCP ## Put the answer where the team already works Weight the metrics that define a winner, watch them at the right attribution window, and receive or query the result outside the dashboard. Alerts support Slack and Telegram. API and MCP access is read-only; Lemon does not change bids, budgets, or targeting. ### Slack & Telegram alerts **Demo alert · #ua-alerts · 09:12** New alert: D7 ROAS below 35% ROAS D7 per day (2026-07-15) is less than 35.00% for the following assets: - Hero\_Q3\_v4 down 21.40% (estimated in Lemon AI) - Summer\_Sale\_02 down 28.90% (estimated in Lemon AI) ### Read-only REST API ``` curl -H "Authorization: Bearer $LEMON_API_KEY" \ "https://api.lemon-ai.com/v1/creatives/performance?date_from=2026-06-01&date_to=2026-06-30&metric=installs&metric=roas&sort_by=installs&limit=25" # response { "external_id": "creative-123", "campaign_name": "US_Prospecting", "installs": 900, "cost": 1450.75, "cpi": 1.612, "metrics": { "roas:d7": 2.0 }, "cohort_metadata": { "data_as_of": "2026-07-20", "partial": true, "non_additive": true } } ``` ### Read-only MCP ``` claude mcp add --transport http lemon https://api.lemon-ai.com/mcp ``` Included at $279/mo per app ## Turn the daily read into the next move ### Find fatigue before it compounds Track declining IPM, rising CPI, or falling ROAS and alert on the window your network actually supports. The screening runs the published [fatigue measurement protocol](https://lemon-ai.com/resources/creative-fatigue-measurement), and the guide to [separating fatigue from audience, budget, and attribution effects](https://lemon-ai.com/resources/creative-fatigue-analysis) covers what to do with a flagged asset. ### Defend the next creative brief Move from the winning asset to the attribute analysis behind it, with the same filters and performance context. ### Answer without another dashboard login Give analysts and AI assistants the same read-only reporting surface through exports, REST, and MCP. See how to [expose trusted creative metrics to agents without adding another reporting layer](https://lemon-ai.com/resources/marketing-analytics-api-mcp). FAQ ## Questions before you get started ### What is creative analytics? Creative analytics connects each image, video, or text asset to its delivery and outcome data so a UA team can compare what each creative spent, converted, and earned. Lemon keeps every network’s attribution basis visible rather than treating unlike windows as interchangeable. ### How does Lemon estimate AppLovin asset outcomes? AppLovin Asset Analytics supplies asset delivery facts such as impressions, clicks, and cost. Lemon combines those facts with compatible Advertiser-report outcome rates at asset, country, and platform context to estimate installs, purchases, revenue, and D0, D1, D3, and D7 outcomes. Delivery totals reconcile to the source; estimated outcomes are independently calculated and intentionally non-additive. ### Can I sum estimated AppLovin outcomes across assets? No. An AppLovin ad can contain multiple assets, so each asset receives an independent estimate. Summing those estimates would double-count multi-asset ads. Lemon marks the values as estimated and non-additive in its reporting interfaces. ### Which attribution windows are available? Availability depends on the connected provider and account. AppLovin and Unity use post-install D0, D1, D3, and D7 windows; Kayzen provides value for those windows; Meta uses 1-, 7-, and 28-day click windows; and Google uses conversion-lag windows under 1, 2, 4, and 8 days. TikTok, Mintegral, and Apple Search Ads currently provide delivery metrics in Lemon. ### Can creative performance be exported or queried outside Lemon? Yes. Teams can export reports, configure Slack or Telegram alerts, query the read-only REST API, and connect supported AI assistants and developer tools through Lemon’s read-only MCP server. More capabilities ## Analyze, create, and forecast in one product ### [Attribute Analysis](https://lemon-ai.com/attribute-analysis) Turn creative elements such as hook, subject, pacing, format, and text density into measurable attributes tied to the performance metric you choose. ### [Creative Generation](https://lemon-ai.com/creative-generation) Generate image and video variants in a persistent creative workspace, resize them for placements, and move approved output into connected ad accounts. ### [Cohort Prediction](https://lemon-ai.com/predictive-analytics) Forecast cohort revenue, ROAS, ARPU, and payback through D365 from early user behavior, then break the result down where acquisition decisions are made. Bring your hardest growth question ## See Creative Analytics work on your data Bring one app and the decision in front of you. We’ll show you what Lemon finds. [Book a demo](https://calendly.com/robert-lemon-ai) [Start free · 7 days, no card →](https://app.lemon-ai.com/signup) ## Structured data ```json {"@context":"https://schema.org","@graph":[{"@id":"https://lemon-ai.com/#organization","@type":"Organization","name":"Lemon AI","url":"https://lemon-ai.com/","logo":{"@type":"ImageObject","@id":"https://lemon-ai.com/#logo","url":"https://lemon-ai.com/brand/lemon-ai-mark-512.png","contentUrl":"https://lemon-ai.com/brand/lemon-ai-mark-512.png","width":512,"height":512,"caption":"Lemon AI"},"email":"hi@lemon-ai.com","sameAs":["https://cy.linkedin.com/company/lemon-ai","https://x.com/lemon_ai_adtech","https://www.g2.com/products/lemon-ai/reviews"]},{"@id":"https://lemon-ai.com/#website","@type":"WebSite","name":"Lemon AI","url":"https://lemon-ai.com/","publisher":{"@id":"https://lemon-ai.com/#organization"},"inLanguage":"en"},{"@id":"https://lemon-ai.com/creative-analytics#breadcrumb","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Lemon AI","item":"https://lemon-ai.com/"},{"@type":"ListItem","position":2,"name":"Creative Analytics","item":"https://lemon-ai.com/creative-analytics"}]},{"@id":"https://lemon-ai.com/creative-analytics#webpage","@type":"WebPage","url":"https://lemon-ai.com/creative-analytics","name":"Creative Analytics for Mobile App Advertising | Lemon AI","description":"Compare asset-level spend, installs, purchases, revenue, ROAS, and fatigue across AppLovin, Meta, Google, Unity, TikTok, and other ad networks.","isPartOf":{"@id":"https://lemon-ai.com/#website"},"publisher":{"@id":"https://lemon-ai.com/#organization"},"inLanguage":"en","about":{"@id":"https://lemon-ai.com/#software"},"breadcrumb":{"@id":"https://lemon-ai.com/creative-analytics#breadcrumb"}},{"@id":"https://lemon-ai.com/#software","@type":"WebApplication","name":"Lemon AI","url":"https://lemon-ai.com/","description":"Creative intelligence and cohort-revenue forecasting for mobile app and game user-acquisition teams.","applicationCategory":"BusinessApplication","operatingSystem":"Web","browserRequirements":"Requires a modern web browser","provider":{"@id":"https://lemon-ai.com/#organization"},"featureList":["Creative-level spend, installs, purchases, revenue, and ROAS","Creative attribute analysis","Evidence-led creative generation","Cohort revenue and ROAS forecasting through D365","Read-only reporting API and MCP access"],"offers":[{"@type":"Offer","name":"Creative Intelligence annual billing","price":"209","priceCurrency":"USD","url":"https://lemon-ai.com/#pricing","description":"Effective monthly price per app when billed annually.","availability":"https://schema.org/OnlineOnly"},{"@type":"Offer","name":"Cohort Prediction monthly subscription","price":"679","priceCurrency":"USD","url":"https://lemon-ai.com/#pricing","description":"Monthly price per app after a $1,399 one-time account setup.","availability":"https://schema.org/OnlineOnly"}]}]} ```