Period
July 2021 - October 2022
July 2021 - October 2022
Budget
Average budget = $14000
Average budget = $14000
GEO
Russia (Eastern Europe)
Russia (Eastern Europe)
Focus
Increase LTV
Increase LTV
Results
Regular UA campaigns ARPU benchmark = $5.9
Predictive UA campaigns ARPU after 2 month= $7.8 (30% growth)
Regular UA campaigns ARPU benchmark = $5.9
Predictive UA campaigns ARPU after 2 month= $7.8 (30% growth)