Period
September 2021 - February 2022
September 2021 - February 2022
Budget
Average budget = $12000
Average budget = $12000
GEO
Russia (Eastern Europe)
Russia (Eastern Europe)
Focus
Increase LTV
Increase LTV
Results
Regular UA campaigns ARPU benchmark = $40
Predictive UA campaigns ARPU after 1.5 month= $52 (28% growth)
Regular UA campaigns ARPU benchmark = $40
Predictive UA campaigns ARPU after 1.5 month= $52 (28% growth)