---
title: "Why Lemon | Make Better Creative Decisions"
description: "See what each ad creative earns across your networks, learn why winners work, and turn performance evidence into stronger ads and budget decisions."
canonical: "https://lemon-ai.com/why-lemon"
markdown_url: "https://lemon-ai.com/why-lemon.md"
language: "en"
image: "https://lemon-ai.com/og/why-lemon.png"
image_alt: "Fragmented growth signals converge into one confident creative decision."
schema_types: ["BreadcrumbList","Organization","WebPage","WebSite"]
---

# Your budget is automated. Your creative isn't.

AppLovin sets your bids. Meta and Google pick your audiences. The one input your team still controls is the creative itself. Today most teams steer it on impressions and clicks because the networks don't show what each asset actually earns. Lemon does. 

[Book a demo ](https://calendly.com/robert-lemon-ai) [Or request a call back →](https://calendly.com/robert-lemon-ai) 

The table your team will live in.

 7 days  14 days  30 days 

data 2h ago 

| Asset                                                                   | Network  | Spend   | Impr.   | Installs                      | Revenue                         | ROAS D7                      | Trend · 7d                                                                                                                                                   |
| ----------------------------------------------------------------------- | -------- | ------- | ------- | ----------------------------- | ------------------------------- | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| ugc\_hook\_reveal\_v3.mp4 | AppLovin | $12,480 | 412,304 | 3,204 (estimated in Lemon AI) | $18,912 (estimated in Lemon AI) | 152% (estimated in Lemon AI) | ROAS D7, last 7 days, ugc\_hook\_reveal\_v3.mp4\. Values: 1.39, 1.42, 1.38, 1.44, 1.47, 1.5, 1.52 Values: 1.39, 1.42, 1.38, 1.44, 1.47, 1.5, 1.52 ▲up +9%    |
| gameplay\_boss\_30s.mp4   | AppLovin | $9,115  | 355,120 | 1,883 (estimated in Lemon AI) | $8,617 (estimated in Lemon AI)  | 95% (estimated in Lemon AI)  | ROAS D7, last 7 days, gameplay\_boss\_30s.mp4\. Values: 1.08, 1.06, 1.09, 1.03, 0.99, 0.97, 0.95 Values: 1.08, 1.06, 1.09, 1.03, 0.99, 0.97, 0.95 ▼down −12% |
| static\_carousel\_04.png  | Meta     | $7,930  | 298,441 | 1,877                         | $11,340                         | 143%                         | ROAS D7, last 7 days, static\_carousel\_04.png. Values: 1.39, 1.37, 1.41, 1.38, 1.4, 1.44, 1.43 Values: 1.39, 1.37, 1.41, 1.38, 1.4, 1.44, 1.43 ▲up +3%      |

 ROAS D7 includes outcomes still in progress. Values rise as postbacks arrive. 

Showing 3 of 214 assets · ranked by spend

 estimated in Lemon AI  from the network 

Ad spend analyzed in the last 30 days

$43,426,202

Creative assets analyzed

2,251,728

Ad impressions analyzed

138,463,254,913

Cohort outcomes analyzed

760,684,937

The business case

## What changes for your team

### One table instead of eight dashboards

Eight ad networks, one table, same columns. Your UA team stops reconciling dashboards that disagree and starts arguing about creative decisions instead. 

Ranked by CTR

| Asset                                                             | Spend  | CTR  | ΔChange      |
| ----------------------------------------------------------------- | ------ | ---- | ------------ |
| UGC\_Testimonial\_B | $480   | 6.4% | ▲up +1.2pp   |
| Hook\_Gameplay\_A   | $1,240 | 6.0% | ▲up +0.4pp   |
| Portrait\_Launch\_3 | $2,110 | 5.9% | ▼down −0.2pp |

### Numbers nobody else has

On AppLovin, the network reports impressions, clicks, and cost per asset. Lemon adds the outcomes the asset report leaves out. 

ugc\_hook\_reveal\_v3.mp4

Installs N/A from the network, 3,204 (estimated in Lemon AI) 

Purchases N/A from the network, 311 (estimated in Lemon AI) 

Revenue N/A from the network, $18,912 (estimated in Lemon AI) 

### Go from insight to new creative

Measure what each creative earns, learn which attributes drive it, generate new variants from the winners, and push them to the networks. One product, one login, unlimited seats. 

Measure Learn Generate Push 

### Flat, predictable cost

$279/mo per app 

Unlimited users, unlimited networks. No percentage of spend, no per-seat math, no annual lock-in. 

---

Customer results

## What Lemon changed for customers

The results below come from the teams who use Lemon to make growth decisions.

up +28% 

CTR

> “CTR increased by 28%.”

Victor Negruta · Gamos Mobile

up +18% 

ROAS · 30 HRS/MO SAVED

> “ROAS is up 18%, and we stopped spending 30 hours a month stitching network reports together.”

Natallia Minvaleyeva · Elephant Games

down \-15% 

CPI

> “CPI decreased by 15% after we rebuilt our creative mix around what the table showed.”

Vadim Tsybankov · 365Scores

Pricing

## Two line items, no surprises

### Creative Analytics · Attribute Analysis · Creative Generation

Per-asset performance across 8 networks, attribute analysis, creative generation, alerts, API, and MCP. Unlimited users and networks. 

$279/mo per app

### Cohort Prediction

Cohort revenue forecasts to D365 with our patented per-user model, backtested at 5 to 10% MAPE at D365\. Our team handles setup. 

$1,399 one-time setup per account  \+ $679/mo per app 

Next step

## See it with your data

Bring your ad accounts to a 30-minute call and leave with the asset table filled in for your apps. Pick a slot directly, or leave your details and we'll come to you. 

[Book a demo ](https://calendly.com/robert-lemon-ai) [Request a callback](https://calendly.com/robert-lemon-ai) 

Prefer to let your team kick the tires first? [Start a 7-day free trial ](https://app.lemon-ai.com/signup)with no card, for up to 2 apps.

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