Scale the winners.
Cut the waste.
Know what to test next.

Creative analytics for mobile apps and games. Compare asset performance across your ad networks—including AppLovin—spot the patterns in your strongest ads, and turn them into your next test.

Book your demo

30 minutes, focused on your next creative decision.

Start 7-day free trial

No card · Up to 2 apps

LIVE CREATIVE ANALYSISFETCHING ASSET

MECHANICCHARACTERPAYOFF

match_cascade_v7.mp49:16 · VIDEO

NETWORK REPORTS

Spend: $12,480
Impressions: 1,284,502
Clicks: 41,920

LEMON

LEMON REPORTS

Installs: 3,204
Revenue D7: $18,912
ROAS D7: 152%

Match-3 cascadeMascot reactionBoard dominant

The scale behind Lemon.

Teams we’ve worked with

Gamos Mobile · Elephant Games · Omnimix

$43,426,202Ad spend analyzedLast 30 days

Ad spend is the cost of advertising delivery reported by ad networks.

Read the methodology →

2,251,728Creative assets analyzed

Creative assets are the images, videos, and other ad materials reviewed in creative analysis.

Read the methodology →

138,463,254,913Ad impressions processed

Impressions measure how many times ads were shown, as reported by the ad network.

Read the methodology →

760,684,937Cohort outcomes analyzed

Cohort analysis examines outcomes for users grouped by acquisition date and reporting scope.

Read the methodology →

Explore the numbers →Reports from our clients →

AppLovin creative analytics

Stop judging AppLovin creatives by clicks alone.

AppLovin shows delivery by asset. Lemon adds estimated installs, revenue, and ROAS—so your team can compare creatives by more than attention and decide which deserve the next test.

Book your demo See how the estimates work →

ASSET OUTCOME RECONSTRUCTIONPROCESSING

Casual match-3 creative — match_cascade_v7.mp4

→

AppLovin asset delivery

Impressions: 1,284,502
Clicks: 41,920
Cost: $12,480
Revenue / ROAS: —

→

Lemon asset outcome estimates

Installs: 3,204
Purchases: 311
Revenue: $18,912
ROAS · D7: 152%

D0 31%D1 54%D3 98%D7 152%

See how the estimates work

Lemon combines asset delivery with matching outcome rates to estimate asset performance. Compare assets within the same reporting context. Outcome estimates are independently non-additive: one ad can contain several assets, so do not add asset outcomes into campaign totals.

Read the methodology →

01
Compare the assets.
Review performance in the same app, country, and platform.
02
Find the pattern.
Compare the hooks, subjects, and formats behind stronger results.
03
Build the next test.
Choose what to repeat and what to change.

Creative Analytics

See which assets earn, fade, or waste spend

Compare spend, installs, purchases, revenue, and ROAS for every creative in one table. Filter down to the app, network, campaign, country, or platform behind the decision.

Explore Creative Analytics →Book your demo →

CREATIVE ANALYTICS / ASSET PERFORMANCEDATA 2H AGO

Network5 visible rows

Asset	Network	Spend	Installs	Purchases	Revenue	ROAS D7
match_cascade_v7.mp4	AppLovin	$12,480	3,204	311	$18,912	152%
rescue_choice_v4.mp4	AppLovin	$9,115	1,883	142	$8,617	95%
merge_reward_v3.mp4	Meta	$7,930	1,877	203	$11,340	143%
playable_tutorial_v2	Unity	$5,268	1,405	96	$6,020	114%
boss_gameplay_30s.mp4	Google	$4,411	1,102	87	$4,873	110%

123 estimated in Lemon AI123 from the network

Connect your ad networksAppLovinMetaGoogle AdsUnity AdsKayzenTikTokTikTokMintegralApple Search Ads→

Attribute Analysis

Turn a stronger creative into a smarter next test.

Find the pattern worth repeating. Build a new variant around it. Put the next idea to work.

Explore Attribute Analysis →Book your demo →

CREATIVE ANALYSISFETCHING ASSET

SOURCE CREATIVE1080 × 1920 · VIDEO

Casual match-3 mobile game creative under analysis

12 attributes assigned986 creatives compared

METRICROAS · D7

ATTRIBUTE

CREATIVE COHORTGame mechanic

OUTCOME · ROAS D7

Match-3 cascade214 creatives

152%

Rescue choice186 creatives

138%

Merge chain142 creatives

126%

Builder loop167 creatives

104%

Static board96 creatives

82%

Creative Lab

Make more of what works

Turn the winning hooks, subjects, and formats into new ads without starting from a blank prompt. Generate the next variants and send the ones you choose to your ad networks.

Explore Creative Generation →Book your demo →

CREATIVE LABCREATIVE READY

NEW REQUEST01 · IMAGE

YOU

Turn the winning choice mechanic into a new opening. Keep the decision obvious, introduce a new world, and show the payoff in the first frame.

FORMATCANVAS

REFERENCEmatch_cascade_v7.jpgROAS D7 · 152%

OUTPUT · VARIATION 01COMPLETED · 6.4S

BRIEFIntent locked
COMPOSITION9:16 layout
VISUALChoice + character
FINISHCreative ready

1 credit / image7 / 8-second video0.2 / resize

Competitor Insights

See their creative patterns. Find your next test.

Explore competitor ads from Google, Meta, and TikTok. See which ideas recur, compare them with your own creatives, and turn a finding into an experiment brief with its evidence attached.

Explore Competitor Insights →Book your demo →

Competitor Insights

Interactive example · fictional data

Creative directionFinished garden → first move

Pattern to investigate

Show the payoff before the puzzle

The completed garden appears before the first move. The same opening recurs across distinct creatives.

Competitor creatives6 / 18

Your recent creatives1 / 24

Fictional counts of distinct creatives analyzed for “Outcome-first opening”. Pattern frequency does not establish performance.

Preview the experiment brief

Hypothesis

An opening that shows the finished garden could make the reward easier to understand.

One change

Open on the completed garden, then cut to the same puzzle footage.

Hold constant

Keep the puzzle, duration, captions, music, and end card identical.

Decide before launch

Choose a primary metric, an eligible comparison window, and win, loss, or inconclusive rules using your own account.

Read the complete brief method →

Inspect the pattern. Review the examples. Test it on your own app.

Lemon client stories

Growth teams we’ve worked with

Predictive modeling, custom events, and acquisition workflows, in our clients’ own words.

Industry

01 / 07

Custom events · Predictive analytics

Natallia Minvaleyeva

Lead Marketing Manager, Elephant Games

We partnered with Lemon AI to optimize our CPA campaigns on Google Ads and implement a predictive analytics dashboard. The custom S2S events they designed allowed Google Ads to target our audience more effectively, boosting overall campaign efficiency. Lemon AI predictive dashboards completely replaced all our analytics tools, enabling easier, data-driven decision-making. AI Reports has streamlined our workflow — now we have more processed requests and save valuable time each month

+18%: ROAS (from custom event implementation)
+45%: increase in requests processed
30: hours saved monthly on data work

Book your demo

Alerts · API · MCP

You don’t have to open Lemon to use Lemon

Get creative alerts in Slack or Telegram. Ask Lemon from Claude or another MCP client. Pull the numbers into your own tools through the API.

SLACK ALERT08:42

Creative fatigue detectedrescue_choice_v4.mp4 lost 31% of its IPM over 5 days while still taking $1,030/day.

ROAS D7: 95% ↓
Spend at risk: $6,180

API200 OK

GET /v1/creatives?sort=-roas_d7

{
  "asset": "match_cascade_v7.mp4",
  "spend": 12480,
  "revenue_d7": 18912,
  "roas_d7": 1.52,
  "provenance": "lemon_estimate"
}

MCP · CLAUDECONNECTED

YOU Which AppLovin creatives are losing efficiency?

LEMON I found 3. The largest spend at risk is rescue_choice_v4.mp4 at $6,180.

Uses the same permissions and metric definitions as the Lemon app · docs in the app

Pricing

A clear price for your next creative move.

Creative Analytics, Attribute Analysis, Competitor Insights, and Creative Generation. Unlimited users and connected ad networks.

Creative Intelligence

$279 / app / month

Per app · billed monthly

Book your demo Start 7-day free trial

Put Lemon to work on your next creative decision.

7 days free. No card required. Up to 2 apps.

Includes 3 generation credits and 1.2 attribute credits. Trial credits expire when the trial ends.

Start with one app. Connect an ad account, compare your creatives, and choose a direction for your next test.

Everything your acquisition and creative teams need:

Creative AnalyticsAttribute AnalysisCompetitor InsightsCreative GenerationUnlimited usersUnlimited ad networks

Generation and attribute analysis use credits. Additional credits are available separately.

11+ appsVolume discounts make the per-app price substantially lower for large-scale accounts.

FAQ

What teams ask before they start

01Can I analyze competitor ads in Lemon?+

Yes. Competitor Insights brings together available ads from Google Ads Transparency Center, Meta Ad Library, and TikTok Commercial Content Library. Compare creative patterns with your own library and create an editable experiment brief with the evidence attached. Public library activity does not establish a competitor’s ROAS or profitability.

02How does Lemon estimate AppLovin asset outcomes?+

AppLovin gives Lemon the impressions, clicks, and cost for each asset. Lemon combines them with matching outcome rates to estimate installs, purchases, revenue, and D0 to D7 performance. Use those estimates to compare assets, not add them together, because one AppLovin ad can contain several assets.

03Which cohort windows do I get on each network?+

Lemon shows each network with the window it actually reports. AppLovin and Unity Ads include D0, D1, D3, and D7 conversions and value. Kayzen includes D0 to D7 cohort value. Meta includes 1, 7, and 28-day click windows. Google Ads includes conversion-lag windows under 1, 2, 4, and 8 days. Mintegral, TikTok, and Apple Search Ads provide delivery metrics.

04How fresh is the data?+

Lemon pulls each network on its reporting schedule and shows when the data was last updated. Cohort values still in progress are marked as partial. If a network does not provide a metric, Lemon shows N/A instead of zero.

05Does this replace my MMP?+

No. Lemon reads reporting data from the networks directly and works alongside AppsFlyer or Adjust. Lemon's AppLovin asset estimates cover outcomes an MMP cannot show, because the network does not expose asset-level results to them either.

06What access does Lemon need to my ad accounts?+

Lemon needs reporting API access. It does not change bids, budgets, or targeting. Lemon sends a generated creative to a network only when you choose to push it.

07What’s included in the free trial?+

You get 7 days of Creative Intelligence for up to 2 apps, with no card required. The trial includes 3 generation credits and 1.2 attribute credits. Trial credits expire when the trial ends. Start by connecting an ad network and reviewing your own creatives. Creative Intelligence costs $279 per app per month on monthly billing after the trial.
Start 7-day free trial →

08Which networks are supported?+

AppLovin, Meta, Google Ads, Unity Ads, TikTok, Mintegral, Kayzen, and Apple Search Ads, with YouTube available through the Google connection. Unlimited networks and unlimited users are included on every plan.

Your next creative decision

Make your next creative decision a stronger one.

Walk through a demo with us, or put Lemon to work on your own app.

Book your demo Start 7-day free trial

30-minute demo · 7-day trial · No card required for the trial

Scale the winners.
Cut the waste.
Know what to test next.

The scale behind Lemon.

Stop judging AppLovin creatives by clicks alone.

Compare the assets.

Find the pattern.

Build the next test.

See which assets earn, fade, or waste spend

Turn a stronger creative into a smarter next test.

Make more of what works

See their creative patterns. Find your next test.