An early D7 ROAS signal rising through payback on day 163 to a D365 forecast of
155.0% ROAS, $10.09 LTV, and $130,526 revenue.
D7 actual32.0% (estimated in Lemon AI)ROASLTV $2.08
Payback · D163100.0%ROASLTV $6.51
D365 forecast155.0%ROASLTV $10.09
D7 actual
32.0% ROAS, $2.08 LTV, $26,947 revenue
Payback D163
100.0% ROAS, $6.51 LTV, $84,210 revenue
D365 forecast
155.0% ROAS, $10.09 LTV, $130,526 revenue
Ad spend analyzed in the last 30 days
$43,426,202
Creative assets analyzed
2,251,728
Ad impressions analyzed
138,463,254,913
Cohort outcomes analyzed
760,684,937
AppLovin
Know what every AppLovin creative actually earns
AppLovin shows delivery by asset, but keeps revenue and ROAS at campaign level. Lemon AI
brings every outcome back to the creative—then lets you break it down by country,
platform, or any other dimension.
What you see in Lemon AIEvery metric for this creative
Creative performance
Break down every metric by
CountryPlatformCampaign
Impressions
1,284,502
Clicks
41,920
Spend
$12,480
Installs
3,204
Purchases
311
Revenue
$18,912
ROAS D7
152%
For every creativeSee exactly where each result comes from
Creative Analytics
See which assets earn, fade, or waste spend
Compare spend, installs, purchases, revenue, and ROAS for every creative in one table.
Filter down to the app, network, campaign, country, or platform behind the decision.
Opening hook · UGC revealDirect gaze · PresentProduct placement · In handUsage gesture · Face touchCreative format · UGC portraitSetting · Bathroom
12 attributes assigned986 creatives compared
MetricROAS · D7
Creative cohortOpening hook
OutcomeROAS · D7
UGC reveal214 creatives
148%
Product demo186 creatives
131%
Before & after142 creatives
118%
Gameplay167 creatives
106%
Static offer96 creatives
82%
UGC portrait388 creatives
139%
Creator montage231 creatives
127%
Product close-up194 creatives
111%
Static image173 creatives
78%
Bathroom204 creatives
133%
Bedroom168 creatives
119%
Outdoors121 creatives
104%
Studio257 creatives
91%
0%50%100%150%
Creative Lab
Make more of what works
Turn the winning hooks, subjects, and formats into new ads without starting from a blank
prompt. Generate the next variants and send the ones you choose to your ad networks.
Turn the winning UGC reveal into a new opening. Keep the creator and product, but make the first frame feel immediate.
Referenceugc_reveal_v3.jpg ROAS D7 · 148%
✓
1 reference1 credit
OutputVariation 01
Ready to generateUnderstanding requestRendering 1080 × 1920Completed · 6.4s
AURORA · DAILY SERUMGlow starts with one drop.
Meet your morning ritualSHOP SERUM ↗
1080 × 1920
BriefIntent locked
Composition9:16 layout
VisualCreator + product
FinishCreative ready
JPG · 1.8 MB · 1 credit
1 credit / image7 / 8-second video0.2 / resize
Cohort Prediction
Know what a cohort is worth before you scale it
Lemon predicts what this week's installs will earn through D365, so you can scale the
cohorts that will pay back and cut the ones that won't. The model is backtested at 5% to
10% MAPE at D365 and protected by U.S. Patent 12,014,278 B1.
Cumulative revenue by acquisition cohort and cohort day. Values through D28
are actual; later values through D365 are forecasts.
Install date
Campaign
Country
Actual
Forecast
D7
D30
D60
D90
D180
D365
Jul 27 to Aug 2
US Prospecting
US
$11,857
$31,198
$33,310
$34,273
$38,109
$57,431
Jul 27 to Aug 2
Broad Value
GB
$8,354
$21,980
$23,468
$24,147
$26,850
$40,463
Jul 27 to Aug 2
Android Scale
DE
$6,737
$17,726
$18,926
$19,474
$21,653
$32,631
Customer results
Client growth stories, in their own words
01 / 08
Gaming
Victor Negruta
CEO, Gamos Mobile
Thanks to Lemon AI, we optimized our CPA and ROAS campaigns on Google Ads, tested new GEOs, and predicted user values over 12 months. Given our 13-month customer payback period, such prediction horizons are a big deal. The analytical dashboard integrated factual and predictive data, offering a comprehensive view and enabling effective budget reallocation. AI-driven insights and optimizations led to significant improvements in campaign performance and user acquisition strategies.
$15,000
saved annually via optimized budget reallocation
+14.3%
campaign performance improvement
20+
insights adapted from AI reports for campaign improvement
Gaming
Natallia Minvaleyeva
Lead Marketing Manager, Elephant Games
We partnered with Lemon AI to optimize our CPA campaigns on Google Ads and implement a predictive analytics dashboard. The custom S2S events they designed allowed Google Ads to target our audience more effectively, boosting overall campaign efficiency. Lemon AI predictive dashboards completely replaced all our analytics tools, enabling easier, data-driven decision-making. AI Reports has streamlined our workflow — now we have more processed requests and save valuable time each month
+18%
ROAS (from custom event implementation)
+45%
increase in requests processed
30
hours saved monthly on data work
Entertainment
Vadim Tsybankov
Monetization Performance Manager, 365Scores
Our business is a sports app and platform that provides real-time updates, live scores, news, stats, and notifications for a wide range of sports. We reached out to Lemon AI with a request to improve our conversion rate. The Lemon team developed a predictive model that helped identify which users were more likely to place a bet. Thanks to AI Reports, we discovered correlations between our audience and the channels from which we receive organic traffic. As a result, we can now create more targeted content on relevant platforms to boost conversion rates for clicks and registrations.
+4.2%
increase in first-time deposit (FTD) conversion rate
Health & Fitness
Diana Kurganova
Project Manager
Our company organizes sports races around the world and events aimed at maintaining good fitness. Thanks to the predictive analytics developed by the Lemon AI team, we were able to identify the combinations of channels and ad campaigns with banners that provided the greatest growth for our mobile app. Using AI Reports, we determined which internal event names best correlated with user LTV and retention. As a result, we set up smart push notifications that were triggered when a certain audience segment or event was reached. This also helped increase in-app retention
+12.7%
growth across all ad campaigns
+19%
increased retention through optimized Meta channels
+19.2%
boost in in-app retention through smart push notifications
E-Commerce
Sergey Mariev
Co-Founder of Global Digital Agency, Omnimix
We're a global digital agency with clients across various industries. Together with the Lemon AI team, we successfully tackled an e-commerce retail case. Our goal was to increase the LTV of users in the mobile app of one of our clients — an emerging marketplace player. Predictive analytics helped pinpoint the channels and banners that attracted a higher-value audience — customers with larger average order sizes and more frequent purchases. Additionally, with precise audience segmentation in AI Reports, the Lemon AI team developed a personalized predictive model. For example, a customer who buys a box of pencils is recommended paints and drawing pads. This recommendation system boosted the average order value
+14.6%
LTV growth on Android
+12.4%
LTV growth on iOS
E-Commerce
Cesare Perletti
Mobili Perletti SNC
Our business is in furniture manufacturing, and recently we faced a major challenge with a significant volume of abandoned orders — nearly 45% of our total orders were left incomplete. Thanks to our collaboration with Lemon AI, we were able to effectively tackle this issue and boost our performance. The Lemon AI team consolidated our fragmented data from Google BigQuery and internal systems, enabling us to create a unified dataset for predictive modeling. By focusing on LTV and targeting users with high purchase frequencies, they helped us predict both offline purchases and online signups. Their optimization of our Google Ads and Meta Ads campaigns within the first three months played a key role in increasing our orders and expanding our business into new markets. We're grateful to Lemon AI for being instrumental in transforming our approach to customer targeting and order conversions, helping us achieve measurable growth.
+22.2%
increase in paid orders
+28%
increase in LTV over six months
FinTech
Mark Kogan
CEO & Founder
We faced challenges in maximizing LTV, improving retention rates, and converting users from free trials to paid subscriptions. Thanks to our collaboration with Lemon AI, we were able to effectively tackle these issues. The Lemon AI team quickly trained a model using direct access to our data on Amazon Web Services, taking just 4 days to get it fully operational. With their predictive analytics, we identified the most effective paywall options based on user behavior, which significantly boosted both our conversion rates and LTV. They also implemented FastTrack for Meta Ads, delivering precise predictions within 38 seconds through SKAdNetwork, specifically targeting the top 50% of users with the highest LTV by day 90. Additionally, Lemon AI helped us segment our audience and design personalized retargeting campaigns through AI Reports
+22%
LTV on Day 90
+27%
conversion rate from free trial to paid subscription plan
EdTech
Oleg Vereshchagin
CEO & Founder, Global Foreign Language School
We are an international language school with an audience spread across different countries, speaking various languages. The Lemon AI team helped us reduce customer acquisition costs and increase client LTV. Thanks to their analytics, we have been able to optimize channels and identify banners with the highest CTR, which have been displayed to different audiences across various countries and effectively attracted customers. AI Reports data helped us establish a connection between the country, language, and banner that appealed to high- value users. As a result, with the help of Lemon AI, we have built a system to re - engage users on the platform, enabling language switching and driving additional sales tailored to different languages.
12.7%
Customer acquisition cost decreased
26.4%
Customer acquisition cost decreased within 12 months
01 How does Lemon estimate AppLovin asset outcomes?
AppLovin gives Lemon the impressions, clicks, and cost for each asset. Lemon combines them with matching outcome rates to estimate installs, purchases, revenue, and D0 to D7 performance. Use those estimates to compare assets, not add them together, because one AppLovin ad can contain several assets.
02 Which cohort windows do I get on each network?
Lemon shows each network with the window it actually reports. AppLovin and Unity Ads include D0, D1, D3, and D7 conversions and value. Kayzen includes D0 to D7 cohort value. Meta includes 1, 7, and 28-day click windows. Google Ads includes conversion-lag windows under 1, 2, 4, and 8 days. Mintegral, TikTok, and Apple Search Ads provide delivery metrics.
03 How fresh is the data?
Lemon pulls each network on its reporting schedule and shows when the data was last updated. Cohort values still in progress are marked as partial. If a network does not provide a metric, Lemon shows N/A instead of zero.
04 Does this replace my MMP?
No. Lemon reads reporting data from the networks directly and works alongside AppsFlyer or Adjust. Lemon's AppLovin asset estimates cover outcomes an MMP cannot show, because the network does not expose asset-level results to them either.
05 What access does Lemon need to my ad accounts?
Lemon needs reporting API access. It does not change bids, budgets, or targeting. Lemon sends a generated creative to a network only when you choose to push it.
06 How does the free trial work?
7 days, no card, up to 2 apps, with 3,000 generation credits and 1,200 attribute credits included. Trial credits expire when the trial ends. After the trial, Creative Analytics, Attribute Analysis, and Creative Generation are included for $279/mo per app.
07 Which networks are supported?
AppLovin, Meta, Google Ads, Unity Ads, TikTok, Mintegral, Kayzen, and Apple Search Ads, with YouTube available through the Google connection. Unlimited networks and unlimited users are included on every plan.
Bring us the question your dashboards can't answer
In 30 minutes, see your creatives and cohorts in one place, with the answers your ad networks
leave out.