Reporting contract · Availability stays explicit
| Provider | Outcome basis | How the report handles it |
|---|---|---|
| AppLovin and Unity | D0, D1, D3, and D7 | Availability and maturity remain explicit; independent AppLovin asset estimates are non-additive. |
| Meta | Source delivery and conversion fields where available | Historical click-window cohort metrics are not exposed as qualified outcomes. |
| Google Ads | Conversion lag under 1, 2, 4, and 8 days | Lag-qualified results remain visible rather than flattened. |
| Unavailable metric | N/A | Missing data stays missing. It is never converted to zero. |