Reporting contract · Availability stays explicit
| Provider | Outcome basis | How the report handles it |
|---|---|---|
| AppLovin and Unity | D0, D1, D3, and D7 | The selected cohort window remains part of the metric name. |
| Meta | 1, 7, and 28-day click | Click windows remain separate from post-install cohort windows. |
| Google Ads | Conversion lag under 1, 2, 4, and 8 days | Lag-qualified results remain visible rather than flattened. |
| Unavailable metric | N/A | Missing data stays missing. It is never converted to zero. |