01 · Define
Choose what you want to learn
Ask about the hook, character, setting, offer, visual style, or any creative choice your team cares about.
AI creative element intelligence
Attribute Analysis
Watch Lemon read the creative itself: who appears, what happens, how the product is framed, and how the message lands. Then see which choices are tied to better ROAS, CPI, CTR, or conversion.
Source creative 1080 × 1350 · Image
Opening hook · UGC reveal Direct gaze · Present Product placement · In hand Usage gesture · Face touch Creative format · UGC portrait Setting · Bathroom 12 attributes assigned 986 creatives compared
Metric ROAS · D7
Creative cohort Opening hook
Outcome ROAS · D7
UGC reveal 214 creatives
148%
Product demo 186 creatives
131%
Before & after 142 creatives
118%
Gameplay 167 creatives
106%
Static offer 96 creatives
82%
UGC portrait 388 creatives
139%
Creator montage 231 creatives
127%
Product close-up 194 creatives
111%
Static image 173 creatives
78%
Bathroom 204 creatives
133%
Bedroom 168 creatives
119%
Outdoors 121 creatives
104%
Studio 257 creatives
91%
Stop guessing why the winner won.
Lemon breaks every ad into the creative choices inside it, then shows you which hooks, subjects, formats, pacing, voiceovers, and messages perform best. Use what wins to write a sharper brief and make the next round stronger.
How it works
Teach Lemon what to look for. It handles the rest.
02 · Tag
Let Lemon scan every creative
Lemon reads matching images, videos, and ad copy across your library. You do not have to label them by hand.
03 · Measure
See what moves performance
Compare each creative choice against ROAS, conversion value, CPI, CTR, or another metric you use to make decisions.
Your creative language
Analyze the ideas that matter to your brand
Track the hooks, settings, characters, offers, and visual styles your team already talks about. Add a new idea once and Lemon finds it across the library.
Definitions3 active
| Attribute | Type | Asset scope | Coverage | Status |
|---|---|---|---|---|
| hook_type | Enum | Video | 98% | Complete |
| text_density | Number | Image · Video | 94% | Processing |
| voiceover_present | Boolean | Video | 100% | Complete |
From pattern to creative
Click any result to see the ads behind it
Go straight from a winning pattern to the creatives that use it. See the examples, the metric, and the campaign context without rebuilding your filters.
Selected value
UGC hook, first 3s
- ROAS · D7
- 148%
- Assets
- 214
- Compared with
- All other values
ugc_hook_reveal_v3.mp4AppLovin · ROAS D7 152%
gameplay_boss_30s.mp4AppLovin · ROAS D7 95%
static_carousel_04.pngMeta · ROAS D7 143%
playable_tutorial_v2Unity · ROAS D7 114%
Turn every winning pattern into your next brief.
Send the best-performing hook, format, or visual style straight into Creative Lab. Make new variants from the ads that already work, then choose what goes live.
Explore Creative GenerationFAQ
Questions before you get started
What is creative attribute analysis?
Creative attribute analysis measures how recurring elements inside ads relate to performance. Instead of comparing only whole creatives, Lemon lets teams examine attributes such as hook type, format, subject, pacing, voiceover, or text density against the metric and attribution window they select.
Do I have to label every creative manually?
No. You define the attribute and Lemon applies it across matching assets with AI. Manual attributes are also supported when a team needs a controlled taxonomy or wants to correct a value.
Which asset and attribute types are supported?
Attributes can be applied to image, video, and text assets. A definition can produce an enum, number, or boolean value, which supports both categorical questions and measurable properties.
Can I inspect the creatives behind an attribute result?
Yes. Every attribute value can be opened to inspect example assets under the same app, network, campaign, country, platform, date, and performance filters used by the analysis.
How does Attribute Analysis connect to Creative Generation?
The analysis identifies the elements associated with stronger results. Those findings can then become a generation brief or reference set in Creative Lab, keeping the creative iteration grounded in observed performance.
Bring your hardest growth question
See Attribute Analysis work on your data
Bring one app and the decision in front of you. We’ll show you what Lemon finds.