| Metric families | Outcome windows | Possible metric + window columns |
|---|---|---|
| 12 | 11 | 42 |
Cross-network asset performance
Creative Analytics
See the spend, installs, purchases, revenue, and ROAS behind every image, video, and text asset across your ad networks. Find the creatives to scale, refresh, or stop.
5 visible rows
| Asset | Network | Spend | Installs | Purchases | Revenue | ROAS D7 | 7-day trend |
|---|---|---|---|---|---|---|---|
 match_cascade_v7.mp4 | AppLovin | $12,480 | 3,204 | 311 | $18,912 | 152% | |
 rescue_choice_v4.mp4 | AppLovin | $9,115 | 1,883 | 142 | $8,617 | 95% | |
 merge_reward_v3.mp4 | Meta | $7,930 | 1,877 | 203 | $11,340 | 143% | |
 playable_tutorial_v2 | Unity | $5,268 | 1,405 | 96 | $6,020 | 114% | |
 boss_gameplay_30s.mp4 | $4,411 | 1,102 | 87 | $4,873 | 110% |
123 estimated in Lemon AI123 from the network
Every supported metric
From first impression to attributed return
Choose the raw totals, efficiency rates, and outcome windows that match the decision. Every calculated metric uses the same filtered asset-level delivery underneath it.
Delivery
The raw volume and money attached to each creative.
| Metric | Meaning | Calculation / source |
|---|---|---|
IMP Impressions | How many times the asset was served by the ad network. | Network-reported count |
CLK Clicks | How many clicks or taps the asset generated. | Network-reported count |
COST Cost | Ad spend attributed to the asset for the selected period and filters. | Network-reported spend |
INS Installs | Attributed app installs connected to the asset. | Network-reported or Lemon-estimated |
Efficiency
Rates and unit costs calculated from delivery.
| Metric | Meaning | Calculation / source |
|---|---|---|
CTR Click-through rate | The share of impressions that became clicks. | Clicks ÷ impressions × 100 |
CPC Cost per click | Average spend required to generate one click. | Cost ÷ clicks |
CPI Cost per install | Average spend required to generate one attributed install. | Cost ÷ installs |
CR Click-to-install conversion rate | The share of clicks that became attributed installs. | Installs ÷ clicks × 100 |
IPM Installs per mille | Attributed installs generated for every 1,000 impressions. | Installs × 1,000 ÷ impressions |
Outcomes
Downstream results, each tied to an explicit attribution window.
| Metric | Meaning | Calculation / source |
|---|---|---|
CV Conversions | Attributed conversion events, such as purchases, reported for the selected window. | Provider-window count |
VALUE Conversion value | The monetary value of those conversions—revenue when the configured event value represents revenue. | Provider-window value |
ROAS Return on ad spend | Conversion value returned for each unit of spend in the same outcome window. | Conversion value ÷ window-matched cost |
Outcome window map
Every outcome keeps its attribution window
Conversions, conversion value, and ROAS expand into the windows available for the connected networks. Availability is account-specific. If a network does not provide a metric or window, Lemon shows N/A instead of zero.
AppLovin · Unity Ads · Kayzen
Install cohort
- D0
- D1
- D3
- D7
Counts value accumulated after install. Kayzen does not expose conversion counts.
Meta Ads
Click attribution
- 1 day
- 7 days
- 28 days
Counts outcomes attributed to a click within the named lookback window.
Google Ads
Conversion lag
- <1 day
- <2 days
- <4 days
- <8 days
Allocates ad-level outcomes across the matching assets without changing the ad total.
Daily workflow
Start with the money at stake, then open the row
Sort, compare, chart, group, and export without rebuilding the same report in a spreadsheet.
Filter the exact decision
Choose app, network account, campaign, ad group, ad, country, platform, date range, asset type, or creative attribute.
Benchmark against your own winners
Sort by the metric that matters and compare each row with the average of your top-performing creatives.
Open the trend behind the total
Add charts by day, week, month, or platform; group results by week or month; then export the selected hierarchy.
AppLovin asset outcomes
Get the AppLovin numbers its asset report leaves out
AppLovin gives you impressions, clicks, and cost by asset. Lemon adds estimated installs, purchases, revenue, CPI, and ROAS for the same creative.
Demo data · ugc_hook_reveal_v3.mp4
| Metric | AppLovin reports | Lemon AI |
|---|---|---|
| Impressions | 1,284,502 | 1,284,502 |
| Clicks | 41,920 | 41,920 |
| Cost | $12,480 | $12,480 |
| Installs | Not reported | 3,204 · estimated |
| Purchases | Not reported | 311 · estimated |
| Revenue | Not reported | $18,912 · estimated |
| ROAS by cohort day | Not reported | D0 31% · D1 54% · D3 98% · D7 152% · estimated |
Asset spend matches AppLovin. Outcomes are estimated in Lemon AI.
Compare assets side by side.
When one ad contains several assets, Lemon estimates each one independently. Use the results to rank creatives rather than adding the estimates together. AppLovin decides how much each asset spends, so the spend column ranks what the engine backed, not what earned. See creative testing on AppLovin.
Start with AppLovin delivery
Lemon reads asset-level impressions, clicks, and cost with the campaign, ad, country, platform, and date attached.
Connect the outcomes
AppLovin outcome reporting supplies the matching D0, D1, D3, and D7 conversion and revenue rates.
See what each asset earned
Lemon turns those rates into estimated installs, purchases, revenue, CPI, and ROAS for every asset.
Provider coverage
Compare networks without mixing unlike windows
Lemon shows each network's native attribution window, so a D7 result never gets quietly compared with a 28-day click result as if they meant the same thing.
| Network | Installs | Purchases | Revenue | Cohort basis |
|---|---|---|---|---|
| AppLovin | Lemon (estimated in Lemon AI) | Lemon (estimated in Lemon AI) | Lemon (estimated in Lemon AI) | D0 to D7 post-install |
| Unity Ads | reported | reported | reported | D0 to D7 when returned |
| Kayzen | N/A, not exposed by the network | N/A, not exposed by the network | reported | D0 to D7 value only |
| Meta | reported | reported | reported | 1/7/28d click |
| Google Ads | allocated | allocated | allocated | <1/2/4/8d lag |
| TikTok | N/A, not exposed by the network | N/A, not exposed by the network | N/A, not exposed by the network | delivery only |
| Mintegral | N/A, not exposed by the network | N/A, not exposed by the network | N/A, not exposed by the network | delivery only |
| Apple Search Ads | N/A, not exposed by the network | N/A, not exposed by the network | N/A, not exposed by the network | delivery only |
N/A means the network does not provide it. Lemon outcomes are estimates. Allocated means Google totals matched to each asset.
Google outcomes stay tied to the ad total.
When Google reports conversions at ad level, Lemon distributes them across the matching assets without changing the total.
Targets · alerts · API · MCP
Put the answer where the team already works
Weight the metrics that define a winner, watch them at the right attribution window, and receive or query the result outside the dashboard.
Alerts support Slack and Telegram. API and MCP access is read-only; Lemon does not change bids, budgets, or targeting.
Slack & Telegram alerts
Demo alert · #ua-alerts · 09:12
New alert: D7 ROAS below 35%
ROAS D7 per day (2026-07-15) is less than 35.00% for the following assets:
- Hero_Q3_v4 down 21.40% (estimated in Lemon AI)
- Summer_Sale_02 down 28.90% (estimated in Lemon AI)
Read-only REST API
curl -H "Authorization: Bearer $LEMON_API_KEY" \
"https://api.lemon-ai.com/v1/creatives/performance?date_from=2026-06-01&date_to=2026-06-30&metric=installs&metric=roas&sort_by=installs&limit=25"
# response
{
"external_id": "creative-123",
"campaign_name": "US_Prospecting",
"installs": 900,
"cost": 1450.75,
"cpi": 1.612,
"metrics": { "roas:d7": 2.0 },
"cohort_metadata": {
"data_as_of": "2026-07-20",
"partial": true,
"non_additive": true
}
}
Read-only MCP
claude mcp add --transport http lemon https://api.lemon-ai.com/mcp
Included at $279/mo per app
Turn the daily read into the next move
Find fatigue before it compounds
Track declining IPM, rising CPI, or falling ROAS and alert on the window your network actually supports. The screening runs the published fatigue measurement protocol, and the guide to separating fatigue from audience, budget, and attribution effects covers what to do with a flagged asset.
Defend the next creative brief
Move from the winning asset to the attribute analysis behind it, with the same filters and performance context.
Answer without another dashboard login
Give analysts and AI assistants the same read-only reporting surface through exports, REST, and MCP. See how to expose trusted creative metrics to agents without adding another reporting layer.
FAQ
Questions before you get started
What is creative analytics?
Creative analytics connects each image, video, or text asset to its delivery and outcome data so a UA team can compare what each creative spent, converted, and earned. Lemon keeps every network’s attribution basis visible rather than treating unlike windows as interchangeable.
How does Lemon estimate AppLovin asset outcomes?
AppLovin Asset Analytics supplies asset delivery facts such as impressions, clicks, and cost. Lemon combines those facts with compatible Advertiser-report outcome rates at asset, country, and platform context to estimate installs, purchases, revenue, and D0, D1, D3, and D7 outcomes. Delivery totals reconcile to the source; estimated outcomes are independently calculated and intentionally non-additive.
Can I sum estimated AppLovin outcomes across assets?
No. An AppLovin ad can contain multiple assets, so each asset receives an independent estimate. Summing those estimates would double-count multi-asset ads. Lemon marks the values as estimated and non-additive in its reporting interfaces.
Which attribution windows are available?
Availability depends on the connected provider and account. AppLovin and Unity use post-install D0, D1, D3, and D7 windows; Kayzen provides value for those windows; Meta uses 1-, 7-, and 28-day click windows; and Google uses conversion-lag windows under 1, 2, 4, and 8 days. TikTok, Mintegral, and Apple Search Ads currently provide delivery metrics in Lemon.
Can creative performance be exported or queried outside Lemon?
Yes. Teams can export reports, configure Slack or Telegram alerts, query the read-only REST API, and connect supported AI assistants and developer tools through Lemon’s read-only MCP server.
Bring your hardest growth question
See Creative Analytics work on your data
Bring one app and the decision in front of you. We’ll show you what Lemon finds.