Resources
Methods for mobile growth decisions
Practical guides for joining creative delivery to business outcomes, diagnosing what changed, and making the next acquisition decision with evidence.
Guides
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AppLovin reporting guide
AppLovin Creative Reporting: From Assets to ROAS
Understand what AppLovin reports at asset level, which outcome metrics need reconciliation, and how to create defensible creative ROAS decisions.
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Forecasting guide
Cohort Revenue Forecasting for Mobile Apps
Learn how mobile growth teams forecast cohort revenue, ROAS, and payback without confusing immature predictions with observed financial results.
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Attribute and fatigue guide
Creative Fatigue Analysis for Mobile UA Teams
Learn how to separate creative fatigue from audience, budget, and attribution effects, then turn the diagnosis into a controlled next test.
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Reporting automation guide
Marketing Analytics API and MCP Automation
Learn how to expose trusted creative and cohort metrics to dashboards, scripts, and AI agents without creating another uncontrolled reporting layer.
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Creative analytics guide
Mobile App Creative Analytics: A Decision Guide
Learn how mobile UA teams connect creative spend to installs, purchases, revenue, and ROAS so they can scale winners and stop weak ads sooner.
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How the numbers are built
Read the methodology behind the product
Source grain, reconciliation, attribution, ratio aggregation, prediction, backtesting, and limitations are documented in one inspectable reference.
Read the methodology →