Resources
Methods for mobile growth decisions
Practical guides for joining creative delivery to business outcomes, diagnosing what changed, and making the next acquisition decision with evidence.
DECISION GUIDES
Methods for better mobile growth decisions.
Six buying guides for creative ideas, competitor research, briefs, analytics, and forecasting.
Google Ads MCP: Connect Claude and ChatGPT
Connect Google Ads to Claude or ChatGPT with Lemon AI’s unified MCP and API. Distinguish allocated asset value from post-install ROAS.
ExploreMeta Ads MCP: Connect Claude and ChatGPT
Connect Meta Ads to Claude or ChatGPT with Lemon AI’s unified MCP and API. Analyze creative performance without mistaking CTR changes for fatigue.
ExploreAppLovin MCP: Connect Claude and ChatGPT
Connect AppLovin to Claude or ChatGPT with Lemon AI’s unified MCP and API. Keep independent asset estimates separate from source totals.
ExploreTikTok Ads MCP: Connect Claude and ChatGPT
Connect TikTok Ads to Claude or ChatGPT with Lemon AI’s unified MCP and API. Compare video performance and creative attributes with clear evidence.
ExploreApple Ads MCP: Connect Claude and ChatGPT
Connect Apple Ads to Claude or ChatGPT with Lemon AI’s unified MCP and API. Keep keyword reporting separate from creative-level evidence.
ExploreUnity Ads MCP: Connect Claude and ChatGPT
Connect Unity Ads to Claude or ChatGPT with Lemon AI’s unified MCP and API. Analyze creative packs without inventing asset-level outcomes.
ExploreMintegral MCP: Connect Claude and ChatGPT
Connect Mintegral to Claude or ChatGPT with Lemon AI’s unified MCP and API. Handle report snapshots correctly before comparing creative performance.
ExploreKayzen MCP: Connect Claude and ChatGPT
Connect Kayzen to Claude or ChatGPT with Lemon AI’s unified MCP and API. Compare attributed value without inventing missing conversion counts.
ExploreCohort Revenue Forecasting for Mobile Apps
Learn how mobile growth teams forecast cohort revenue, ROAS, and payback without confusing immature predictions with observed financial results.
ExploreWhen Ad Revenue, IAP, and Subscription LTV Become Final
Ad revenue, in-app purchases, and subscriptions settle on three different clocks. What AdMob, MAX, LevelPlay, AppsFlyer, Google Play, and Apple document.
ExploreIs Your Creative Ranking Real? Split the Fortnight and Check
Decide how much data a creative test needs on your own account: split the fortnight by alternating days, rank each half, and compare the overlap with chance.
ExploreYour ROAS Clears the Target. Should You Increase Spend?
Use marginal ROAS to examine a mobile UA budget increase, without mistaking a before-and-after comparison for proof of incremental revenue.
ExploreYour Cohort Reached 100% ROAS. Has It Paid Back?
Calculate mobile UA payback on revenue, contribution, and cash receipts with a worked cohort example and downloadable daily ledger.
ExploreAppLovin Creative Reporting: From Assets to ROAS
Understand what AppLovin reports at asset level, which outcome metrics need reconciliation, and how to create defensible creative ROAS decisions.
ExploreHow to Turn a Creative Finding Into a Testable Brief
Turn mobile ad performance evidence into a creative test brief with one claim, one controlled change, a decision metric, and honest result branches.
ExploreHow to QA AI Creative Tags Before Performance Analysis
An eight-gate protocol for auditing AI creative tags: reconcile every asset and field, expose coverage, migrate labels safely, and test accuracy.
ExploreMobile App Creative Analytics: A Decision Guide
Learn how mobile UA teams connect creative spend to installs, purchases, revenue, and ROAS so they can scale winners and stop weak ads sooner.
ExploreHow to Set a D7 ROAS Target From Mature Cohorts
Set a D7 ROAS target from your app’s mature cohorts, payback deadline, revenue basis, and a leakage-safe backtest instead of borrowing a benchmark.
ExploreHow to Audit a Mobile App Cohort Forecast Backtest
Test an LTV or revenue forecast for future leakage, misleading error averages, weak coverage, and unsafe budget decisions.
ExploreCreative-Level ROAS on iOS: What Apple Actually Returns
Apple returns the creative digits only in the first postback. Your day 7 and day 35 signal always comes back two digits wide, at campaign grain.
ExploreA Read-Only MCP Workflow for Creative Performance Analysis
Use a scope-first MCP workflow to analyze creative performance, inspect statistical evidence, and turn a supported pattern into the next controlled test.
ExploreMobile Attribution Windows: Click, View, Cohort, Postback
Click windows, view-through windows, install cohorts, and SKAdNetwork postbacks are four different rules. What six ad platforms document, verified August 2026.
ExploreAppLovin Creative Testing When the Engine Allocates Budget
AppLovin decides which creative spends your money, then reports twelve delivery columns and no outcomes. What a creative comparison can and cannot prove.
ExploreHow to Audit Asset-Level Creative ROAS Before You Scale
Audit asset-level creative ROAS for provenance, scope, cohort maturity, aggregation, and decision strength before scaling or pausing an ad.
ExploreHow to Measure Creative Fatigue from Performance Data
A versioned protocol for measuring creative fatigue: guarded window comparisons, volume floors, a decay rule, and false-positive checks for mobile UA teams.
ExploreCreative Fatigue Analysis for Mobile UA Teams
Learn how to separate creative fatigue from audience, budget, and attribution effects, then turn the diagnosis into a controlled next test.
ExploreConnect Ad Networks to Claude and ChatGPT with MCP
Connect ad networks to Claude and ChatGPT through Lemon AI’s unified MCP and API. Query creative metrics, compare attributes, and verify marketing performance.
ExploreNEXT STEP
Make your next creative decision a stronger one.
Walk through a demo with us, or put Lemon to work on your own app.
30-minute demo · 7-day trial · No card required for the trial