ecommerce · Customer outcome
The starting point, work, and retained outcome record from an anonymized Lemon AI engagement.
Android, iOS
Europe
Google Ads, Meta Ads
$165k+ monthly
Evidence note: The customer identity is withheld. The operating context, actions, and outcome figures are retained from Lemon AI’s previously published case record and were approved for this migration. Results describe this engagement and are not a promise of identical performance for another app or market.
Operating context
3.2M+ installs
220K+ MAU
Starting point
- Over 50% of users made 1 or 0 orders
Goal
- Raise LTV and AOV
- Reach at least 3 orders over 4 months
What Lemon AI did
- Found the users most likely to order medications online
- Tailored optimization strategies for users with over 3 orders in 4 months, raised CPA limit
- Monitored peak ordering periods and products among users, increased ads accordingly, and prioritized showing frequently ordered medications
Measured results
| Outcome | Result |
|---|---|
| Purchase Frequency | Android +22.2% · iOS +23.8% |
| ROAS | Android +26.9% · iOS +19.7% |
How to interpret the result
The outcome should be read in the scope shown above: its platforms, region, acquisition sources, budget band, objectives, and measurement period. The result does not isolate a universal causal effect and should not be compared with another case without aligning its metric definition and time horizon.
Read the measurement and forecasting methodology for source, attribution, aggregation, reconstruction, and prediction limitations.
Next step
See the same workflow with your data
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