finance · Customer outcome
The starting point, work, and retained outcome record from an anonymized Lemon AI engagement.
iOS
Europe
Meta Ads
$50K+ monthly
Evidence note: The customer identity is withheld. The operating context, actions, and outcome figures are retained from Lemon AI’s previously published case record and were approved for this migration. Results describe this engagement and are not a promise of identical performance for another app or market.
Operating context
560K+ installs
180K+ MAU
Starting point
- Too few users converted from the free trial
Goal
- Raise free trial conversion
What Lemon AI did
- Trained model in 4 days
- Found the paywalls that worked best for each behavior pattern
- Built user segments and matching retargeting campaigns
Measured results
| Outcome | Result |
|---|---|
| LTV on Day 90 | +22% |
| Free trial conversion rate | +27% |
How to interpret the result
The outcome should be read in the scope shown above: its platforms, region, acquisition sources, budget band, objectives, and measurement period. The result does not isolate a universal causal effect and should not be compared with another case without aligning its metric definition and time horizon.
Read the measurement and forecasting methodology for source, attribution, aggregation, reconstruction, and prediction limitations.
Next step
See the same workflow with your data
Bring one app and its acquisition questions to a product walkthrough.