Author
Founder & CEO of Lemon AI. Gregory works on the systems that join mobile advertising data to creative decisions and forecast cohort value before revenue fully matures.
Work at Lemon AI
Gregory’s work spans product engineering, data science, machine learning, and mobile growth measurement. His technical writing focuses on the boundary between a source fact, a reconciled metric, a reconstructed creative outcome, and a model prediction.
Lemon AI’s cohort-prediction work is connected to its patented per-user forecasting approach. Gregory also works on Creative Intelligence: a system for comparing ad assets against installs, purchases, revenue, ROAS, and observable creative attributes.
Articles
Expertise
- Creative intelligence
- Mobile growth analytics
- Machine learning
- Cohort revenue forecasting
- Marketing data systems