Author
Founder & CEO of Lemon AI. Gregory works on the systems that join mobile advertising data to creative decisions and forecast cohort value before revenue fully matures.
Work at Lemon AI
Gregory’s work spans product engineering, data science, machine learning, and mobile growth measurement. His technical writing focuses on the boundary between a source fact, a reconciled metric, a reconstructed creative outcome, and a model prediction.
Lemon AI’s cohort-prediction work is connected to its patented per-user forecasting approach. Gregory also works on Creative Intelligence: a system for comparing ad assets against installs, purchases, revenue, ROAS, and observable creative attributes.
Articles
- A Cohort Report Finishes Two Days After Its Window
- Cohort Revenue Forecasting for Mobile Apps
- What Waiting From D7 to D30 Actually Buys
- When Ad Revenue, IAP, and Subscription LTV Become Final
- AppLovin Creative Reporting: From Assets to ROAS
- Half of Creative Decline Flags Are Country Mix
- How to Turn a Creative Finding Into a Testable Brief
- How to QA AI Creative Tags Before Performance Analysis
- Creative Attribute Analysis: Which Findings Are Real
- Mobile App Creative Analytics: A Decision Guide
- How to Set a D7 ROAS Target From Mature Cohorts
- How to Audit a Mobile App Cohort Forecast Backtest
- Grouping Creatives by Concept Does Not Fix the Ranking
- How Much Spend a Creative Test Needs Before the Winner Holds
- Creative-Level ROAS on iOS: What Apple Actually Returns
- A Read-Only MCP Workflow for Creative Performance Analysis
- Mobile Attribution Windows: Click, View, Cohort, Postback
- AppLovin Creative Testing When the Engine Allocates Budget
- How to Audit Asset-Level Creative ROAS Before You Scale
- How to Measure Creative Fatigue from Performance Data
- Creative Fatigue Analysis for Mobile UA Teams
- Marketing Analytics API and MCP Automation
- Lemon AI Measurement and Forecasting Methodology
Expertise
- Creative intelligence
- Mobile growth analytics
- Machine learning
- Cohort revenue forecasting
- Marketing data systems